Academics

(F) This course provides a broad understanding of the various elements of an integrated marketing communications program, with a concentration on the role of public relations. Prerequisite: MKTG 321 or permission of instructor.

(F) This course is designed to familiarize students with the principles, concepts and terminology of personal selling as well as planning and implementation of personal selling activities. Students will learn the importance of understanding the product, the art of persuasion, how to develop a sales presentation and how to overcome objections and close a sale. Prerequisite: MKTG 321

(F) A study of the broad field of logistics. A major emphasis will be the nature of distribution and handling of materials in domestic and international markets. A systems approach to transportation, warehousing, material handliing, packaging, customer service, and procurement will be studied, as it impacts the basic functions of business. Prerequisite: MKTG 321