When you share a brand's message via stories, you are more likely to impact the target audience. The impact of great stories is measured in how they affect people's emotions and perceptions. This course shares some of the greatest brand stories (and some to learn from). Students will produce a package and a plan for stories designed to captivate stakeholders and produce results for an organization. The emphasis of this course isn't so much direct outcomes, but great stories that help us achieve those outcomes.